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About me.

I am a design all rounder. I love helping clients improve their brand and business outcomes with effective digital and printed communication tools. Developing a brand identity, building a website, designing and printing marketing material or a beautiful invitation are all in a days work for me.

Here’s a little about my approach to design

I like to take a problem solving approach to my graphic design practice. And while looking ‘good’ is important that’s definitely not the end of the story. To be considered successful a design concept needs to fit the client’s brief. Ideally that means it will also be functional, user friendly and communicate effectively with the desired audience. If we can tick all those boxes then we have a successful design solution.

The need to fit the client’s brief seems obvious right? But sometimes establishing that all important brief is the most challenging part of the design process. An initial consultation that includes careful questioning and even more important listening, is the key to establishing the criteria and guidelines for a successful collaboration between designer and client.

Collaboration is my preferred approach to any client project I undertake. It’s a great feeling when both client and designer are really invested in a project and there’s mutual respect for each others knowledge, talents and skills. In this scenario everyone brings their best efforts and ideas to the table ensuring a successful result.

And here’s some information about my experience

With formal qualifications including a Bachelor of Graphic Design and a Diploma of Multimedia Design, plus over 15 years of industry experience, my portfolio includes work from many industry sectors including:

  • Government
  • Small to medium business
  • Health and medicine
  • Retail
  • Sports and recreation
  • The Arts
  • Hospitality
  • IT
  • Publishing
  • Education
  • Fashion
  • Not for profit
But perhaps the most important thing to know is …

I aim to surpass my clients’ expectations and do all I can to help them achieve their goals. Contact me today to discuss how I can help you achieve your goals.